Chapter 9. Forget the old rules of the job search
When Seth was downsized from his corporate marketing job, he knew that the tools and techniques he used to land a good position 12 years ago wouldn’t work in today’s world. The web was in its infancy back then, and concepts like social networking and online recruiting were far from the mainstream. Seth tapped his marketing acumen and previous experience with in-person networking to launch an online social networking job search.
He joined several business-oriented social networking sites, created profiles that emphasized his extensive experience, developed a large network of online contacts, and implemented a regular follow-up strategy. With time and perseverance, his networking strategy paid off. ...
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