Chapter 14. Following up outside your virtual community is key

Think of visiting a social networking site as the online equivalent of attending a professional association dinner or large networking event. At the in-person event, exchanging business cards is the first step to developing an ongoing business relationship. In the online world, the request to connect is the first step.

Exchanging business cards isn’t going to do you much good, however, if you never contact the people whose cards you’ve collected and they never contact you. The same holds true for the contacts you make online. The business card exchange—or online connection—is just the introduction. What you do with that introduction is up to you. Just like in real life, you may never ...

Get The Truth About Profiting from Social Networking now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.