Chapter 18. LinkedIn is the recruiter’s favorite social networking tool

LinkedIn (www.linkedin.com) is by far the most popular social networking site for recruiters, and for good reason. A quick look at key LinkedIn statistics shows why. LinkedIn offers more than 19 million professional profiles, including 145,000 CEO profiles. In addition, it’s expanding fast: Twenty-five new members join LinkedIn every minute of every day. LinkedIn’s growth for the one-year period ending October 2007 was 189 percent, higher than that of any other major social networking site. LinkedIn is fast becoming the premier business social networking site, particularly in the United States.

LinkedIn has the demographics that make it a fertile hunting ground for recruiters, ...

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