Chapter 22. The $2.2 billion tip: advertising where the crowds gather pays off
Advertisers like to go where the crowds are and, on the web, social networking sites are definitely gathering those crowds. MySpace, YouTube, and Facebook are routinely among the most popular sites on the web, reaching millions of people on a daily basis. Even niche sites such as Black Planet, LinkedIn, and Gaia are demonstrating big increases in both traffic and market share. Not only are the masses visiting these sites on a regular basis, but they stick around for quite a while when they do log on. In December 2007, for example, visitors to MySpace and Bebo stayed for an average of 30 minutes on each visit.[1]
An added bonus is that all this traffic is paying off in ...
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