Chapter 25. Making them hungry makes them buy

A favorite marketing technique among supermarkets is to make shoppers hungry. Hungry shoppers, supposedly, buy more food. Smart online marketers know this as well, which has led to the creation of numerous food-related campaigns on social networking sites such as MySpace and YouTube. Although these campaigns reach all ages groups, their focus most often targets young consumers.

Social networking enables you to create a multimedia campaign that attracts the senses. No, you can’t smell or taste food online, but you can certainly see it, and the right mixture of verbal and visual messaging along with strong product placement can make people hungry. That’s why social networking campaigns for food products ...

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