Chapter 26. Viral videos are for business, not just fun

Viral videos sell airline tickets, athletic wear, software, food, DVDs, and a whole lot more. Incorporating video into your social networking campaign can generate the kind of media buzz, not to mention website traffic, that catapults your campaign and greatly increases your profits—if you do it the right way.

In November 2007, 75 percent of U.S. Internet users viewed an online video, with 2.9 billion video views just on YouTube.[1] That audience alone makes YouTube a viable marketing tool for those who know how to take advantage of what it has to offer. Savvy marketers are making millions from viral YouTube campaigns.

Southwest Airlines, a low-cost airline based in Dallas, Texas, is just one ...

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