The Truth About Profiting from Social Networking

Chapter 27. Corporate social networking has arrived

The era of Enterprise 2.0 and the collaborative corporation is here. Today’s connected world and the demands that go along with it are driving corporate interest in social networking, wikis, blogs, and other collaborative tools. And for good reason. Corporate social networks fulfill a myriad of business requirements—creating a collaborative work environment for teams around the globe, engaging directly with customers, improving employee morale, and much more.

A viable social network, however, requires a lot more than just moving the functionality of a site such as LinkedIn or Facebook to your corporate intranet. It’s all about community—among your employees, customers, and partners. Corporate ...