Chapter 33. Online networking is still networking
Online social networking is still a fairly new phenomenon and is in its infancy. It’s only in the past few years that social networking has reached the masses and, to many, its concepts and jargon are still quite new. It’s important to remember, though, that social networking is still about networking, a tradition that dates back more than a thousand years to the first time that one person’s connection to another made a difference in their business success.
The platform may be different but, in many ways, social networking is still similar to in-person networking. Building relationships is at the heart of networking, whether you’re connecting with someone across town or someone halfway around the ...
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