Chapter 39. Connect and reconnect: develop a network that works for you

If you’re new to social networking, the thought of developing a solid pool of key contacts can be a bit overwhelming. Downright daunting, in fact, for those who place any form of networking—online or off—way down on their list of favorite things to do. Relax. In many ways, developing your online network is easier than an in-person network.

Your existing contacts are critical to social networking success. Without them, you have no network. If you’ve explored many social networking sites, you’ve undoubtedly come across people with only one or two contacts—or worse, no contacts. On every site, there are people who never do anything beyond signing up, or who accept an invitation ...

Get The Truth About Profiting from Social Networking now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.