Chapter 43. Social networking makes your past an open book

Digital dirt. By now, you know that this term refers to negative information about you that’s found on the Internet, including social networking sites. You may even have some of your own digital dirt to contend with, such as

  • Profiles on social networking sites that contain unprofessional content

  • Unprofessional website and blog content, both content on your own sites as well as comments you leave on other sites

  • Inappropriate photos or videos

  • Contradictory information (what you tell an employer doesn’t match your LinkedIn profile, for example)

  • Negative news stories about you or your company

  • Critical comments others make about you online

  • Comments or reviews you post online, such as on blogs or sites ...

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