The Truth About Profiting from Social Networking

Chapter 48. Not all social networking occurs on social networking sites

When you think about social networking, what first comes to mind is usually a traditional social networking site such as MySpace or Facebook—sites that receive near-daily media coverage and draw an audience of millions. Fans of niche social networking sites, on the other hand, may think of their own personal favorite. Or your first thought could be of the internal social network that you use on your job every day.

Although these are the types of sites that traditionally define social networking, there is another type of social networking that’s gaining ground. And it’s not on any social networking site. It’s the social networking component that appears on media sites, shopping ...