The Truth About Profiting from Social Networking

Chapter 49. Creating your own social network is easier than you think

You want to create your own social network, but you don’t have venture capital funding or the financial backing of a solid company behind you. You may be a solopreneur, a small business owner, a hobbyist, or an activist with a cause to promote. Your goal could be to retire on what you earn from your social networking venture, or you could be striving for a reward that’s not financial. Can you create your own social networking site without breaking the bank? The answer is a definite yes.

Let’s say you’re an avid spelunker, and you want to create a community for other cave explorers worldwide. So far, no one else has created a social networking site targeting your favorite activity. ...