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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 2. Permission-based email marketing is not spam

Let me start by saying that permission-based email marketing is not spam. The only thing that the two have in common is the method of delivery, and even then, there are some distinct differences. Commercial email sent in response to such a specific request, where explicit permission has been granted to send that email is, by definition, not spam. Spam is bulk email that is not requested, is unwanted, and is thus sent without this permission. When someone decides to opt in to receive email communications from your company, this person is saying, “Yes, I grant you permission. I want to hear what you have to say and offer.” No person in his or her right mind would ever give this type of free ...

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Publisher Resources

ISBN: 9780768685961Purchase book