Part VI: The Truth About Best Practices

Truth 21. Length and your call to action

When talking with clients and prospects, I get asked many of the same questions about what works best for email marketing. What works well for others may not work for you. However, one general rule can be applied for most email marketing campaigns: Keep your emails concise and to the point.

With plenty of competition in the inbox, on the web, and elsewhere, it is wise to assume you have a limited opportunity to catch and keep a recipient's attention.

Clients often ask me to weigh in on whether I think their emails are too long and content heavy. I want to discuss two different examples of how length and a clear call ...

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