Truth 30. Use your signature line

To me, email marketing success has always been about the little things—a well thought-out footer, a perfectly placed contextual cross promotion, or a convincing Subject line that has been tested and proven to be battle ready. So it may come as no surprise that I have always spent a good deal of time ensuring my personal email signature was just right, while also analyzing the email signatures of others that flowed into my inbox.

Email signatures are placed below the content of any personal email and are readily available for creation and use in almost all email clients. Originally, their primary use was for providing basic contact information, but like email marketing, they have slowly morphed into a more sophisticated ...

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