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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Part VIII: The Truth About Measuring Email Performance

Truth 36. Know your email metrics, part 1

Email reporting data is generated from your email software tool or partner that is managing the campaigns. The data can be overwhelming in its sheer volume, providing a view to many marketers that looks more like a maze. Because email marketing metrics are available immediately and can be aggregated for a historical view of performance over time, its data rivals any kind of marketing analytics in the marketplace today.

While there is no direct statistic for measuring the influence on building your brand or strengthening the relationship with your audience, there is a metric for almost everything else. Let's look at some key things to consider when ...

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Publisher Resources

ISBN: 9780768685961Purchase book