Part VIII: The Truth About Measuring Email Performance

Truth 36. Know your email metrics, part 1

Email reporting data is generated from your email software tool or partner that is managing the campaigns. The data can be overwhelming in its sheer volume, providing a view to many marketers that looks more like a maze. Because email marketing metrics are available immediately and can be aggregated for a historical view of performance over time, its data rivals any kind of marketing analytics in the marketplace today.

While there is no direct statistic for measuring the influence on building your brand or strengthening the relationship with your audience, there is a metric for almost everything else. Let's look at some key things to consider when ...

Get The Truth About Email Marketing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.