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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 42. What your privacy policy should cover

Online privacy policies are something most marketing managers disdain or, even worse, overlook. But they are crucial on many fronts. Just like buying a house, the paperwork piles up, and most people want to move on to the more exciting part of the transaction. But a website without a privacy policy is a dangerous thing to build.

Even if your website has a privacy policy, does it cover key things related to your email communications? Many websites do not contain privacy information related to this critical component of their customer and prospect communications. This is a dangerous line to walk if you want to ensure your company is in line with best practices for email and privacy issues. It's also ...

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Publisher Resources

ISBN: 9780768685961Purchase book