Truth 45. The right (and wrong) ways to monitor replies to your email campaigns
In my speeches and client visits, I regularly preach that email needs to give more than take. That means marketers need to go beyond using email to hit their numbers and push products and services. Make it meaningful, unique, and, above all, relevant to the recipients. Those key ingredients should be part of the desired customer relationship formula. Yes, they are all buzzwords, but they're ones that should direct all aspects of your email program.
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