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The Truth About Email Marketing
book

The Truth About Email Marketing

by Simms Jenkins
July 2008
Beginner content levelBeginner
224 pages
4h 13m
English
Que
Content preview from The Truth About Email Marketing

Truth 45. The right (and wrong) ways to monitor replies to your email campaigns

In my speeches and client visits, I regularly preach that email needs to give more than take. That means marketers need to go beyond using email to hit their numbers and push products and services. Make it meaningful, unique, and, above all, relevant to the recipients. Those key ingredients should be part of the desired customer relationship formula. Yes, they are all buzzwords, but they're ones that should direct all aspects of your email program.

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Publisher Resources

ISBN: 9780768685961Purchase book