Truth 47. Best practices for international email efforts

Thinking of taking your email program to another country? If you are planning to open up your email messages to an international audience, there are some key practices that you should follow and not overlook. Some of them are more obvious than others, but you may be surprised at the differences you might not have considered.

Language and translations

Language is likely the first thing that comes to mind when marketing to an international audience. However, it is a little more complicated than simply writing the email to match the area's native language or having someone translate your message into another language. You need to consider that some countries and regions may have more than ...

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