Truth 3. It’s not about traffic—it’s about qualified traffic

Back in the delirious, go-go heyday of Internet Marketing 1.0, in the distant era of the mid-’90s, all that was on the collective minds of marketers, site owners, and web publishers was the giddy notion of “clicks” or “hits”. The more, the merrier, or so the thinking went.

More visitors to your website somehow meant you were doing great—even if you weren’t making money, or even if those visitors left after viewing just one page on your entire website. Sometimes, they were only visiting because they were promised that if they did, they’d be sent over $20 worth of free stuff at no obligation.

No wonder the next thing that happened was the dot-bomb fallout. Dinosaurs walked ...

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