February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Truth 5. SEO is an ongoing project, not set-it-and-forget-it
The site is optimized! Can you go home now? Not on your life. For better or for worse, search engine optimization has a beginning, but it doesn’t have an end. Search doesn’t sleep, so neither can search optimization.
SEO begins with determining what keywords and phrases will help your site be found via search engines and optimizing accordingly (more on keywords later in this section). SEO is about site design and management, the technology platforms upon which the site is built, the content and the copy on the pages, and the architecture and hierarchy of that information. It’s about making the site easily “crawlable” by search engine spiders. It’s about having strong links, ...
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