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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 7. SEO results aren’t immediate or lasting

Good, solid SEO requires investments on several levels. As discussed in the previous truth, it’s best to consider SEO during all phases of site design and development. Of course, SEO requires a good deal of thought and often, a financial investment in the necessary expertise. That doesn’t mean, however, that there will be an immediate payoff of solid, targeted traffic to your website.

Organic search optimization is a process that evolves over time. There are no instant payoffs. Patience is paramount for long-term success. So, let’s examine some of the hurry-up-and-wait aspects of organic search.

Choosing the right keywords and phrases

Even the search-friendliest sites can’t ...

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