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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 9. Think like a publisher, even if you’re not

Every website, whether personal, business, informational, a blog, or even an online store, publishes information. By default, that makes every website owner and operator a publisher, whether they think of themselves that way.

To optimize a site for organic search, you’d do well to think of yourself as a publisher—starting now. You might as well, because if you have a website, you’re publishing information about something: your business, your products and services, your passion for fly-fishing, favorite recipes, something. Unless you’re interested in sharing that information with the Internet community at large rather than just family and friends, you ought to be thinking strategically ...

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