Truth 10. Site and page design count
An oft-repeated SEO truism: “Search engines like big, dumb, ugly pages”. If they had their druthers, search engines would very likely subsist on a diet of plain text.
Website design issues can affect search engine ranking, particularly elements such as splash pages, frames, and dynamic delivery. That doesn’t necessarily mean you shouldn’t use these design elements, or other design bells and whistles. The Web would be a stark, boring place if all you saw on web pages were words. It’s also important—nay, critical—to bear in mind that first and foremost and above all, every website should first be designed and conceived with the end user in mind, not the search engine.
Buying furniture is a good analogy. ...