The Truth About Search Engine Optimization

Truth 11. Write for users and search engines will follow

High-quality, keyword-rich written content is the single most fundamental element of effective search engine optimization. Good copy is important to a website’s users, too. Always bear in mind that search engines aren’t actually using your website. People are. Websites must, therefore, be designed primarily with users in mind, but with heed paid to SEO tenets.

The same applies to website copy. Search engines don’t read what’s on a website—rather, they index the text. So although website copy should be written with users in mind first and search engines second, there are plenty of tips, tricks, and techniques that make persuasive, informative copy serve double duty and serve search ...