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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 13. Use analytics and keyword research tools

Brainstorming exercises, together with surveying family, friends, clients, and co-workers, is a great place to start researching the right keywords for your website. Another integral part of this process is using the right tools.

One of the best places to start is with whatever third-party web analytics application you’re currently using to measure and monitor your site. (You are using an analytics solution, aren’t you?) Every commercial analytics package on the market, as well as free solutions such as Google Analytics, capture the actual keywords searchers used in search engines to find pages on your site and actually clicked. Usually, this information will be broken down between ...

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