The Truth About Search Engine Optimization

Truth 16. Content management systems matter—a lot

Let’s say you want to bake a cake. Before you do, you need to buy a cake ring. You conduct a quick search on the Web and find two different merchants at two different domains offering just what you need. Here are the URLs of the two product pages you found:

http://www.domain.com/store/cake-rings.html

http://www.domain.com/detail.asp?id=114&trng=fgle

Later, your daughter needs some help with her homework assignment on global warming, so you help her to search current news stories about the issue. You find two very useful articles from two separate publications at these URLs:

http://domain.com/news/thegreatbeyond/2008/04/update_storm_over_globalwarming.html

http://www.domain.com/disp/story.mpl/front/5736103.html ...