O'Reilly logo

The Truth About Search Engine Optimization by Rebecca Lieb

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Truth 18. The relative importance of meta tags

Long, long ago, back in the mid-1990s, when search was young and the Internet bubble hadn’t burst, meta data was an important factor in search engine rankings. Although that’s no longer the case, ignoring meta tags in an SEO endeavor is not a good idea either. To find out why, let’s look at what meta tags are, and learn a little bit about their history, as well as their use in the here and now.

In the early days of the Web, HTML meta tags began to be incorporated into web page header information. Meta tags were and are included right along with the title tag, which was discussed in the previous Truth. However, it is important to note that title tags and meta tags are not one and the same. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required