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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 20. Some links are more equal than others

A solid link strategy is essential to SEO. Links—inbound, outbound, and internal—lie at the heart of any SEO effort. No well-optimized website or page is an island. As discussed earlier, links are the information roads and streets of the information superhighway, so to speak. Only by following links to pages from other links are search engine spiders able to navigate the vast cosmos of the Internet and find all that content that they index.

Spiders also use these links to weed out obsolete content from its index. That’s why linking from existing sites to a brand-new website can help it get indexed very quickly. There are no guarantees, of course, but I’ve seen sites appear in Google’s ...

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