O'Reilly logo

The Truth About Search Engine Optimization by Rebecca Lieb

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Truth 22. Using SEO PR as a link strategy

Over the past few years, a new discipline called SEO PR has gained a strong foothold in search engine optimization, and with good reason. Putting the power of online public relations and resulting media coverage is a great strategy for building visibility on the Web and is a sound addition to link strategy as well.

News and media sites are authoritative sites—precisely the type you’re looking to for inbound links to your own website. Of course, mentions in the media carry plenty of weight as third-party endorsements, or “votes” for other web properties. Well-optimized and keyword-rich press releases that go out over established wire services such as Business Wire, PR Newswire, or MarketWire ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required