February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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Truth 24. Share and share alike: Reciprocal linking
I’ll link to you if you link to me....
A reciprocal link is pretty much just what it sounds like: Two (and sometimes more) websites agree to link to one another to boost traffic, as well as to increase search engine visibility. This type of linking can also be referred to as “link swaps,” “link exchanges,” and “link partners.”
If you were an early web user, you might recall “web rings”. Sites that all dealt with a similar topic created these rings, explicitly recommending that their visitors visit these other, similar sites. That’s one kind of reciprocal linking.
A more modern example of reciprocal linking is one website that specializes in traditional Chinese recipes and cooking ...
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