O'Reilly logo

The Truth About Search Engine Optimization by Rebecca Lieb

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Truth 24. Share and share alike: Reciprocal linking

I’ll link to you if you link to me....

A reciprocal link is pretty much just what it sounds like: Two (and sometimes more) websites agree to link to one another to boost traffic, as well as to increase search engine visibility. This type of linking can also be referred to as “link swaps,” “link exchanges,” and “link partners.”

If you were an early web user, you might recall “web rings”. Sites that all dealt with a similar topic created these rings, explicitly recommending that their visitors visit these other, similar sites. That’s one kind of reciprocal linking.

A more modern example of reciprocal linking is one website that specializes in traditional Chinese recipes and cooking ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required