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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 27. Blogs are a terrific link strategy

Want to get into the fast lane of building a solid link strategy? Think blogs. Blogs have soared in popularity over recent years, and with good reason. They’re an efficient, easy, and low cost way to communicate and publish ideas. Otherwise put, blogs are an excellent way to generate high-quality content, generally around a specific unifying theme.

Sound familiar? It should, given that high-quality, keyword-rich content is also one of the primary components of search engine optimization. It’s no small wonder that Google acquired Blogger, a popular blogging platform, early in the evolution of the channel.

There is a panoply of reasons to integrate blogging into marketing and communications ...

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