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The Truth About Search Engine Optimization by Rebecca Lieb

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Truth 35. RSS feeds “feed” SEO efforts

Like blogs, with which they’re closely associated, RSS feeds can bolster SEO efforts both as internal and external tactics. “What’s RSS?” I hear you asking. It’s not an uncommon question. Although the term is often unfamiliar, a large and growing number of web users subscribe to RSS feeds. They just don’t call them by that rather prickly term. Instead, they usually just say that they subscribe to a news feed or a blog.

RSS (which stands for either Rich Site Summary or Really Simple Syndication—take your pick) allows newsreaders and aggregators to scrape headlines, summaries, and links off websites for syndication. RSS has long been used to syndicate news content and financial information such ...

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