Truth 38. Being #1 ain’t what it used to be

In search engine optimization, the goal is to be the number-one result in organic rankings for a given search term. Right? Or is it? In SEO terms, what exactly does number one mean, anyway?

One recent hot movie is the latest installment in the “Indiana Jones” series. Conduct a search for the term “Indiana Jones,” and your mileage will vary depending on when and where you are when you do that search. Is the film in current release? In that case, Google will likely shoot you a link to the movie’s trailer and current showtimes in your area. It might give you a box to fill in with your city, state, or zip code to find local theaters. Or if you’re signed into your Google account and Google “knows” ...

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