O'Reilly logo

The Truth About Search Engine Optimization by Rebecca Lieb

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Truth 41. In-house or outsource?

Okay, so you’ve got an SEO strategy (or at least you’re by now beginning to formulate one). It’s time to get tactical. But who’s going to carry out the ongoing SEO initiative? Do you hire an in-house search specialist, or outsource those duties to an agency, or perhaps to a freelance SEO practitioner?

The answer, of course, is “it depends”. A decision is going to be contingent on your marketing budget, the scope of the project (and often, of the websites in question), goals, and whether you plan to focus solely on organic search optimization or will also add paid search advertising or paid performance to the list.

Everyone’s situation is different, so let’s examine some of the pros and cons of handling ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required