CHAPTER 5

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The Truth About HTML5 Micro-semantics and Schema.org

A common claim made about the new HTML5 structural elements is that they are “more semantic.”

In my view, the new elements are “more semantic” in the same way fruit-flavored candy bars are “more nutritious”—not at all.

Nevertheless, the question of semantics in HTML5 gives us an excellent excuse to take a quick trip through the big picture of “semantic” markup. We’ll look at where semantic markup came from and what semantic markup promised to deliver but never quite did, and we’ll finish with a quick look at something you can use right now—new schemas put forward by the major search ...

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