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The Truth About HTML5 by RJ Owen, Luke Stevens

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CHAPTER 6

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The Truth About HTML5 and SEO

One odd myth that keeps perpetuating in books and blogs is that new (or even old) HTML elements will help with search engine optimization (SEO). Let’s put this one to bed right now (with phasers set to “rant”) and consider the broader question of markup and SEO.

SEO is all about ranking well for given search terms in a search engine’s index (usually Google, but it could be Bing or even China’s Baidu). For example, I might hope this book ranks well for HTML5 book (hey, I can dream). But this ranking has little to do with markup—semantic or otherwise. (I’m simplifying greatly here; industry web sites like ...

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