IT’S ABOUT BUILDING UP, NOT SUCKING UP
Many of the best, most talented individuals avoid self-promoting, considering it a distasteful act of selling out. They have been around too many colleagues who were obnoxious, brash self-promoters, and they steer clear of anything that might be viewed as sucking up. Often, people see self-promotion as a tactic used by less than talented people to the detriment of other dedicated people who carry the load but do so with less fanfare.
Self-promotion doesn’t need to be viewed in a negative light. Interestingly, when self-promotional behaviors are done well—matching style with substance—they are usually interpreted as something else: effective communication, managing up, networking, information sharing, or ...