Hopefully, at this point you recognize the importance of self-promotion, as well as some of the reasons that you may have resisted it up to this point. You have an idea of effective ways to self-promote and a good idea of what not to do. Now that we have you thinking about self-promotion in a bigger way, it’s time to look at specific self-promotion skills and techniques.

This chapter looks at three methods of self-promotion: developing yourself, connecting with others, and creating opportunities. Of course, one action will sometimes cut across all three areas. For example, you may volunteer to work on a cross-functional team that serves as a professional stretch assignment (developing yourself). You may set a goal ...

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