You’ve read about how you can use self-promotion to benefit your group, your organization, and yourself. But there is another important perspective to consider with regard to self-promotion. What if you are the boss, group leader, project leader, or division head and somebody is self-promoting to you? How do you get an accurate picture of his or her individual talent, as well as that of the group? How do you avoid falling victim to shameless suckups, while encouraging appropriate self-promotion that gets you valuable, accurate information about the work itself and the talent in your organization? How do you create an environment that rewards hard work, smart ideas, and real innovation—but not the suck-ups?

Leaders constantly ...

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