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The TV Showrunner's Roadmap by Neil Landau

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3Service your Franchise

When I think about a franchise, I immediately think of McDonald’s and Starbucks. And that’s not too far from the context of how “franchise” is used in the TV development business. I travel a lot, so I can tell you firsthand that a McDonald’s is pretty much the same in most cities across the globe.

The McDonald’s corporation serves around 68 million customers daily in 119 countries. The language and alphabet on the Golden Arches sign may differ from country to country, but the McDonald’s trademark colors, décor, logo, management styles, and menu options are virtually always intact. Even in India where cows are sacred, you can order a Big Mac—but instead of getting a beefy Big Mac, you’ll get a veggie Maharaja Mac. Using ...

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