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The Twelve Absolutes of Leadership by Gary Burnison

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CHAPTER 5

MEASURE

However beautiful the strategy, you should occasionally look at the results

—Winston Churchill

All companies do the expected: they measure the top and bottom lines, margins, costs, and so forth. Most of them also have metrics for the operating environment, the competitive landscape, and customers. But how many of them actually do something with the data?

Effective leadership requires data and the hard, indisputable facts, but that’s only the beginning. Results are never an endpoint. More important than the results is what you do with them. Act and react. Design and redesign. The purpose of measuring and ...

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