How do graphic designers think about their work? Where do their ideas come from? What kind of tricks and tools do they use, what typefaces do they choose — and what are the reasons for those choices? There are many books about design, but few written by designers, for designers, exploring their process, and breaking the work down step by step. Fewer still put typography front and center of this decision making and practice.

We believe that typography is the foundation of any good design. If the typography is poor, no matter how strong the other elements, the design fails. And we’re not just talking about typos. Too many potentially strong designs are spoiled by careless typography that looks like it was added as an afterthought, ...

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