Swiss

Functional, neutral, and asymmetric

The Brief

Create a poster inspired by the “Swiss” or International Typographic Style

Trim Size

Tabloid/A3

Learning Points

  • Using the Polar Grid tool

  • Using the Live Paint tool in Illustrator

  • Working with “neutral” sans serif type

Tools

Illustrator

Fonts Used

Aktiv Grotesque

Inspiration

pin.it/4GkGjAv

For modernist reworkings of concert posters check out swissted.com

Kimberly Elam’s study of the Brockmann’s geometry is available on Behance: www.behance.net/gallery/9862277/Mueller-Brockmanns-Beethoven-Poster-Geometric-Analysis

After the chaos and uncertainty of the Second World War, many designers sought a neutral approach that favored the rational over the subjective. And who better to take on this herculean ...

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