Theater Poster

Working with diagonals

The Brief

Create a National Theatre–style poster using predominantly type

Trim Size


Learning Points

  • Working on a diagonal grid

  • Employing hierarchy through Based On paragraph styles

  • Using object styles



Fonts Used

Helvetica Neue Bold


Gary Hustwit’s 2007 documentary Helvetica

London’s National Theatre has a rich design heritage. Since the early 1960s its in-house designers have produced hundreds of posters to promote its many productions. Setting the bar high was the theatre’s first graphic designer, Ken Briggs, whose work between 1963–1974 has had a huge influence on the theatre’s design aesthetic to this day. His posters featured bold Helvetica (not least ...

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