Theater Poster
Working with diagonals
The Brief
Create a National Theatre–style poster using predominantly type
Trim Size
Tabloid/A3
Learning Points
Working on a diagonal grid
Employing hierarchy through Based On paragraph styles
Using object styles
Tools
InDesign
Fonts Used
Helvetica Neue Bold
Inspiration
Gary Hustwit’s 2007 documentary Helvetica
London’s National Theatre has a rich design heritage. Since the early 1960s its in-house designers have produced hundreds of posters to promote its many productions. Setting the bar high was the theatre’s first graphic designer, Ken Briggs, whose work between 1963–1974 has had a huge influence on the theatre’s design aesthetic to this day. His posters featured bold Helvetica (not least ...
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