1. Pastiche

As it turns out, there’s nothing new under the sun. Every brilliant design owes a debt to the designs that came before — and that’s especially true for typography, where the traditions stretch back centuries. Designers have always learned by imitating and mimicking the voices of the past — sometimes in homage, sometimes in mockery, sometimes just for the challenge. In this chapter we use modern techniques to explore famous design styles, and we also get to explore some fascinating graphic design history.




Art Nouveau

Dada ...

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