Chapter 1
How to Use This Sales Training Resource for Optimal Results
CHAPTER OVERVIEW
Who Can Benefit from This Book
Complex vs. Simple Sales
Book Structure and Approach
What This Book Is Not
How Training Pros Prepare to Train Sales Pros
Quick Sales Training Preparation Tips
Teach Concepts to Sales Pros
Who Can Benefit from This Book
A wide variety of sales professionals will own and utilize this book. In recognition of that, it has been designed to accommodate:
1. Serious trainers, who can immediately build programs off each chapter
2. Sales managers, who might want to use stories and tips to run weekly sales meetings
3. Senior sales or human resource executives, who want to redesign existing training to incorporate the latest and best practices ...
