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The Ultimate Guide to Sales Training: Potent Tactics to Accelerate Sales Performance by Dan Seidman

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Chapter 1

How to Use This Sales Training Resource for Optimal Results

CHAPTER OVERVIEW

Who Can Benefit from This Book

Complex vs. Simple Sales

Book Structure and Approach

What This Book Is Not

How Training Pros Prepare to Train Sales Pros

Quick Sales Training Preparation Tips

Teach Concepts to Sales Pros

Who Can Benefit from This Book

A wide variety of sales professionals will own and utilize this book. In recognition of that, it has been designed to accommodate:

1. Serious trainers, who can immediately build programs off each chapter

2. Sales managers, who might want to use stories and tips to run weekly sales meetings

3. Senior sales or human resource executives, who want to redesign existing training to incorporate the latest and best practices ...

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