Chapter 5

Potent Communication Skills

OVERVIEW

Communication Skills

Written Communication Skills

Exercise 5.1. Practice Your Written Communication Skills

Verbal Communication Skills

Exercise 5.2. Practice Leaving a Voicemail Message

Listening Skills

Buyers’ Beliefs About Communication Skills

Great sales pros have outstanding abilities to connect with buyers (as well as with their peers and team members). This chapter will show ways in which you can improve your verbal and written skills. You’ll also see some deep teaching on the oft-ignored topic of listening skills.

Communication Skills

Just prior to writing this chapter I’d been invited to do my Secret Language of Influence program on communication skills in one of my favorite cities, San Diego. ...

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