Chapter 7
Potent Proposals
CHAPTER OVERVIEW
Do Your Proposals Allow Prospects to Steal Your Brainpower?
Final Thoughts on the Dangers of Proposal Preparation
Quality Contracts That Close Business
Exercise 7.1. Practicing Proposal Writing
The Most Expensive Writers in the World
Exercise 7.2. Calculating Costs
The purpose of this chapter is to help sales professionals create dynamic proposals that help sell their services and products.
The Big One That Got Away
One of my worst sales calls, ever. Whenever I was selling sales training and didn’t land a deal it was bad, but this experience made no sense. I’d been referred to a company that had two full-time sales support people preparing proposals for the selling team. That’s a lot of contracts being ...
