O'Reilly logo

The Ultimate Guide to Sales Training: Potent Tactics to Accelerate Sales Performance by Dan Seidman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 30

Redesigning Your Existing Sales Training

CHAPTER OVERVIEW

The CAT Scan Diagnostic Tool

Content

Architecture

Designing Your Training Session

Trailing Impact: Architect Post-Training Elements

Trainer

Prepare as a Pro

Perform as a Pro

When I began using the unique content in this book for my clients, I realized my work fit into two categories.

1. Companies that had no formal training (We’ll just hire good people)

2. Companies that have “okay” training programs and know there’s a better source out there to improve sales team performance

For the first set of clients, I just went in and offered my training. And the good thing about great training is that, when it changes behavior, it is quite obvious to the company that they made a wise decision ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required